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Posts Tagged ‘Marketing Strategy’

Gap is one of the best known clothing store chains the world. This is partly because of its marketing strategies, which aim to capture the market one demographic at a time. Each marketing strategy presents consumers with a different “face” of Gap. Lately, the marketing strategies of Gap have taken them to the world of cyberspace. An essential part of this strategy: Gap coupon codes.

Gap coupon codes are sequences of numbers and letters that activate a specific discount or promo when used while shopping online. These codes are mainly distributed by the company through affiliate websites and through email alerts.

Why would a company want to distribute coupon codes? It might seem odd for a company to distribute something that will lower the amount that people pay for their merchandise. However, you have to realize that coupon codes are a way to promote the company itself. Through coupon codes, a company will be able to attract more customers and grab a bigger market share. Hence, the loss of profit through discount will be more than replaced by the influx of income through new customers.  Read more...